Tips to start a paddle board rental company - pakaloa sup

Tips to start a paddle board rental company

START A Paddle Board Rental Business:

your Paddle board rental business questions answered

Can I make a living out of the board

Perhaps you can, but it isn’t guaranteed. There are some SUP instructors and paddle board rental companies who live from SUP only, but most of them also have to do something else. 

Some support their paddle board rental business by working in other water sports-for example as freelance trainers and coaches, some also work in part-time or seasonal work. Those who can operate as a full-time business often work anti-social hours to get it working. Don’t believe that the SUP rainbow holds a pot of gold! 


If you ask yourself if there is room for a new paddle board rental company, you should know whether SUP is still growing or not. One way to test this is to see if over time Google uses or asks Google Trends to adjust the number of searches for those words. 

Is it actually ONLY a SUMMER ACTIVITY? 

Lakeside and beach rental are mostly a summer business, although paddle board rental business are increasing at the foot of the warmer weather. But there are ways to handle this – in winter, some people become ski trainers or organise SUP tours. Some lucky people manage to work in warmer countries during the winter as a SUP instructor. 

Whitewater paddleboarding is also a means of extending your SUP business season in winter. Winter racing seasons are now around the country. 

Whitewater SUP needs precipitation, otherwise the whitewater becomes too shallow. Thus, the whitewater season begins in autumn and ends in spring. When you speak with companies, they are busy all year long with a combination of whitewater lessons, hen and stag celebrations, teacher lessons and relaxation sessions in the warmer weather. 

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If you are not already a professional instructor or have no knowledge in water sports, it may be a little early to think in running a SUP company. But in a few years , we know some people who have gone from SUP zero to SUP hero, got enough paddling hours behind them (two years of paddling every day!) and know where their limits are. 

Your PADDLE BOARD RENTAL business qualification and assignment

GETTING YOUR PADDLE BOARD RENTAL business qualifications

Rust is really important and can tell your potential clients that you are a competent instructor-led company and that it is a very good way to build trust. 

Each of the various training organisations has a different style , personality, and feeling. We all give members various benefits, so it is worth talking to everyone before you determine which company works for you. 


Even in safest locations, slippery feet, slippery banks and slips and falling paddling can be dangerous. So every water-related company at the other end of the spectrum runs the risk of drowning customers. 

For every place you wish to operate, you will need to carry out a business risk assessment and site risk assessments. If you are not used to making risk assessments, a technical assessor will advise you. However, if you have completed teacher training with one of the aforementioned training organisations, you will be able to get a professional evaluation of your company from that training organisation. 

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This teaching system will also support you with benefits. Most of them, if not all, can provide subsidised insurance under that body. Your most significant legal defence from anything that could be incorrect is insurance. You would need employers ‘ liability protection if you hire others. 

It would require a minimum of government liability insurance and you will also take into account protection for your equipment ‘s failure, injury or theft. 


It takes a while to develop a reputation and presence. And both of you need to draw customers. You then have to develop your website and social media profile months before you start, if you can. Your shop is a good website, and it’s tough to get your website listed on Google. 

In general, the content is king, so make sure that your website tells people clearly what you are doing, who you are, how much it costs, etc. Also do not think you can just copy content from other websites – Google penalises sites that do not find your article. 

Speak with a developer with a lot of industry experience, they will help you select the best shopfront, website hosting and reservation apps. And from the start they will be able to help you with the all-important SEO. You’ll get wrong from our own bitter experience if you try to do any of it yourself, unless you’re a developer! 

After you have built your website, it is worth talking to local businesses and seeing if you can arrange mutual deals or promotions. And if you can do this with local businesses with a strong presence in the web and social media, you will benefit from their networks. 

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Make sure you build a Google My Company profile, too. This is free of charge, which allows you to appear on local searches and Google Maps. 

If you’re searching for them, there are typically some free local listing sites available. And even local social media groups can sometimes allow you to advertise. 

If you write an article on why paddleboarding is so good, anywhere you try paddling in your area or why paddling is good for your health, you can find a local paper would publish it online or in the print media. The local journalists are often searching for easy content to publish. And Twitter is normally the instrument of choice when it comes to promoting journalists! 

LinkedIn can be an excellent way to communicate with other outdoor professionals, or if you wish both businesses and retail customers to promote your product. 

You may also find that local hotels / camping sites etc. are pleased to advertise the company as a service to their guests. 

Establishing a SUP club or organising free coming and trying sessions is a way to generate a customer base. And if you provide journalists with free receptions to try out sessions, you will almost certainly get a published article. 

Finally , try participating in local public events, such as waterside festivals. The people attending such activities are more likely to be aquatic people, who are more likely to become consumers in turn.

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